It’s hard enough building a home business, but more discouraging when the old ones are quitting faster than you can bring new ones on board. Retention is doing what is necessary to keep as many people as possible who join your team to stay on your team.

The key to retention is all about your community. How do you serve the people on your team, how do you build a family, how do you promote togetherness.  You need to keep a focus on constantly helping them. That means doing more than just sending out an email every now and then, but picking up the phone. People want to be a part of something big and they want to belong.

There are many ways that you can create this type of environment.  You can use physical events where you actually get together. There are conference calls, webinars, skype chats and I’m sure that there are many others that you can think of.

The next part of this is duplication.  Duplication is providing a map that people can follow along with a little interaction. You need to help guide new people so that they will be able to follow the map correctly.  Again, one of the main keys to stress in duplication is getting on the phone with new prospects.

One of the best network marketers that I have ever heard of built a business and over 20 years later, he is still making more that $10,000 a month.  He did it by using the same concepts that we are discussing here.  Building small communities and connecting with his people personally.

Even if you are a strong marketer, the chances are that most of the people that you are bringing aboard are not. You must help them in order to create more retention and duplication.

short001btn How to get better retention and better duplication in your business

Like this post? Subscribe to my RSS feed and get loads more!